Celebrate Poshan Pakhwada with Poshan Ghar
Author: Poshan Ghar Secretariat
It’s that time of year when communities across India come together to focus on something that truly matters—nutrition. This year, from 8th April to 22nd April, India is celebrating Poshan Pakhwada, a national initiative led by the Ministry of Women and Child Development (MWCD) under the Government of India’s POSHAN Abhiyaan. It aims to promote improved nutrition practices, raise awareness, and encourage community participation to enhance health and well-being.
This year, the MWCD has identified four key areas we all can focus on.
The first 1,000 days of life. These early days—from pregnancy to a child’s second birthday—can shape a lifetime.
Tackling malnutrition through the Community-Based Management of Acute Malnutrition (CMAM) approach, which brings treatment into the hands of local caregivers.
Promoting healthy lifestyles to prevent childhood obesity.
Encouraging the use of the Beneficiary Module in the Poshan Tracker so we can reach more families with timely support.
How You Can Participate
To support this initiative, the Poshan Ghar Secretariat is running digital engagements on SBC that focus on key practices and behaviours related to the themes mentioned above. You can access the Secretariat’s digital content on its official pages, Facebook, Instagram, LinkedIn, and X. You can use these SBC resources as handy materials/tools for your Poshan Pakhwada initiatives. The cover images of our SBC resources are presented below.
The Secretariat is thrilled to invite you to join us on this journey. Whether you are an NGO, academia, a CSO, a student, a volunteer, a network or alliance, or simply someone who wants to be a part of Poshan Jan Andolan—this space is yours. If you are working in health, nutrition, food, education, WASH, or community development, you are welcome to participate and be part of the larger Jan Bhagidari, supporting and augmenting the efforts of the Government of India.
To help you plan your Poshan Pakhwada initiatives, the Secretariat has created a list of suggested ground-level activities. For instance, host nutrition awareness sessions in your community, organise a Poshan Fair in your college campus, or simply volunteer with an NGO/CSO participating in Poshan Pakhwada and support them in their activities. As an NGO/CSO, you can also adapt and conceptualise your ongoing programme initiatives and implement the suggested activities in your respective regions. If you need any support from the Poshan Ghar Secretariat to conceptualise and contextualise your Poshan Pakhwada initiatives and require SBC resource materials, you can reach out to arpita.d@zealgrit.com.
The detailed document listing the activities that you can do under the four themes can be accessed here, as well as the original MWCD guidelines can be found here.
Showcase Your Impact
Document your on-ground efforts—whether through videos, photos, reels, reports, or posters—and send them to us at arpita.d@zealgrit.com. The Secretariat will compile your contributions into a collective Poshan Pakhwada report and share it with the MWCD. The Secretariat will also amplify your work on its official pages and give due credit to you, your team, and organisation. It is your opportunity to be recognised, celebrated, and inspire others across the network.
Whether it’s one idea or many, big or small—your contributions are welcome. And yes, you can submit multiple entries in Hindi or English. If you are sharing your work on social media, don’t forget to tag Poshan Ghar on Facebook, Instagram, LinkedIn, and X.
Through collective effort, we can enhance nutrition awareness and drive collective action for a healthier future. Let’s make Poshan Pakhwada 2025 a time of action and commitment to build a stronger, healthier India—together.
Poshan Ghar is a non-financial platform incubated by UNICEF India with the objective of building a coordinated network of development partners and individuals to address India’s nutrition challenges and enhance the visibility and impact of best practices and success stories from the field.
To join Poshan Ghar, click here and be a part of a diverse and dynamic community!
Follow Poshan Ghar on LinkedIn, Facebook, Twitter, Instagram, and YouTube.
P.S. Enjoying this content? Subscribe directly to receive future updates by clicking below.