Welcome To Poshan Ghar’s Monthly Newsletter Vol 02 | Edition 05 | May 2025
Upcoming Thematic Webinar
Poshan Ghar will host a webinar in the third week of June titled “Maternal Nutrition During Pregnancy: Integrating SBC in Community Programmes.” The session will convene practitioners and field experts to explore how Social and Behaviour Change (SBC) approaches can be effectively integrated into maternal nutrition initiatives at the community level, drawing on real-world experiences from the field. Representatives from multilateral organisations, CSR initiatives, and NGOs will share their perspectives.
Scan the QR code to express your interest in attending. The concept note and the joining link will be shared upon confirmation.
Highlights from the Poshan Ghar Secretariat
Poshan Ghar’s 3rd Members’ Orientation Meet
Poshan Ghar hosted its third virtual members’ meet on 21st May 2025, engaging over 15 participants from various civil society organisations and academic institutions across India. This meeting aimed to explore collaborative opportunities and strategic partnerships. Members shared insights on their work, brainstormed ideas for collaborative engagement, and discussed platforms and events to amplify best practices, innovations, and learnings with support from Poshan Ghar. Members appreciated Poshan Ghar’s informative and easily accessible digital engagement, which they found useful as a resource for their implementation.
Decoding Suposhit Gram Panchayat Guidelines
To simplify the Suposhit Gram Panchayat Abhiyaan guidelines, Poshan Ghar decoded the guidelines systematically through a series of seven resource posts explaining the Abhiyaan’s objectives, incentives, nomination process, eligibility criteria, and FAQs. Poshan Ghar amplified these resources through social media platforms for wider reach and engagement. You can access the full series here. Hindi versions of these resources will be available soon.
Poshan Ghar Initiates Poshan Ambassador Initiative
Poshan Ghar is a platform that engages with CSOs, NGOs, academia, and individuals for nutrition. For a more robust and enhanced membership engagement of civil society partners, academia and other stakeholders, Poshan Ghar is running a Poshan Ambassadors initiative to strengthen its membership community to advance the Poshan Jan Andolan.
This initiative gives members an opportunity for their programme implementation, case stories, good practices to be recognised and amplified as a feature in the Poshan Ghar newsletter, or as a focused story, or as creatives on digital platforms.
Please click here to know more about the initiative and the visual symbolism of the Poshan Ghar tree. The leaves in the tree serve as badges of honour to each member to contribute to the Jan Andolan.
This initiative will be activated from June onwards. Stay tuned and participate actively to earn a golden leaf in the Poshan Ghar tree.
Poshan Ghar Blog
This edition features a submission from one of Poshan Ghar’s members, ZealGrit Foundation, titled ‘It’s Fathers’ Turn Now to Help Close the Breastfeeding Gap.’ The blog highlights how the active involvement of fathers can significantly benefit breastfeeding mothers and improves child health. Fathers who engage beyond traditional roles help build a supportive environment essential for the well-being of both mother and child. Read the blog here.
Follow Our Social Media Campaigns
#NutritionBytes
In the month of May, #NutritionBytes focused on practical tips to reduce daily consumption of sugar, salt, and fat.
The #NutritionBytes campaign serves as everyone’s go-to source for information on healthy diets, practical tips, regional/local recipes, and local superfoods. The campaign also includes interesting fact-checks on food, health, and nutrition behaviours and practices.
Stay tuned every Friday for #NutritionBytes posts.
#SahiPoshanSeSuraksha
#SahiPoshanSeSuraksha is a 12-week digital campaign focusing on the pregnancy journey, trimester-wise. The campaign aims to encourage positive behaviour change through clear, simple, and practical guidance on pregnancy-related nutrition and care.
Each weekly post explores the physical and emotional development of both mother and foetus. It also highlights the active support family members can provide and engage audiences through fact-versus-fiction content and interactive games to reinforce learning and understanding.
This edition of the campaign focuses on both Hindi and English posts. Check the image below.
Stay tuned for #SahiPoshanSeSuraksha posts every Tuesday!
Showcasing Best Practices and Approaches on CMAM
Poshan Ghar initiated a 11-week series where it will showcase best practices and approaches from Indian states on Community-Based Management of Acute Malnutrition (CMAM). The series will highlight practical, strategic, and sustainable actions that states have successfully implemented to provide comprehensive community-based care.
The first feature highlights Jharkhand’s use of media and community platforms to raise awareness about CMAM. Initiatives such as LED vans in haat bazaars and cooking demonstrations at anganwadi centres promoted in bringing behaviour change and strengthening community ownership.
Visit Poshan Ghar’s digital platforms every Monday for a new feature. To share your best practices, case stories, or other interesting content, please email arpita.d@zealgrit.com.
UNICEF India Launches #MeriThaliSehatwali (My Plate is a Healthy Plate) Digital Campaign
UNICEF India launched #MeriThaliSehatwali (My Plate is a Healthy Plate) campaign to promote healthy eating habits and healthy food choices for the whole family to adopt. This initiative is part of a nationwide effort to improve food environments and diets toward realising the vision of a well-nourished India. It aims to reach a wide range of audiences with targeted messages through engaging content, i.e. static posts, videos, and jingles.
The #MeriThaliSehatwali campaign is built on six simple but important healthy tips/themes for families and decision-makers:
Optimum breastfeeding and complementary feeding practices for infants and children under 2 years of age
Extra healthy breakfast and snacks for adolescent girls, pregnant women and lactating mothers
Adolescent girls and women should not eat last and least
For the whole family – at any age and every day - eat diverse-colourful plates filled with local and seasonal ingredients
Say no to junk food (ultra-processed foods and foods high in sugar, salt and/or fat)
Whatever your age, play, move and remain active
Check this video to learn about all the characters who make a healthy plate!
You can access all the campaign posts on UNICEF India’s official channels: X, Instagram, and Facebook. Alternatively, Poshan Ghar is also widely amplifying the campaign through its handles, so go to Poshan Ghar’s handles on Facebook, X, and Instagram.
Healthy Bites: Quick Facts for a Better You!
To learn more about ways to reduce daily salt intake, visit X.
To join Poshan Ghar, click here and be a part of a diverse and dynamic community!
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